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Company Overview |
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We are a real estate developer based in the PRC that focuses on developing high-end residential property projects in strategically selected key and high-growth cities. We have an established track record in developing high-end residential property developments in prime locations within affluent Shanghai and Nanjing. Over the past decade we have established a premium in the brand equity of the "Yanlord" name.
Leveraging on our reputation and expertise, we have expanded the geographical reach of our residential property development business into Chengdu, Tianjin, Zhuhai, Suzhou and Guiyang. Our residential property developments are typically large-scale, multi-phased projects designed and built by international architects, leading designers and contractors.
We have recently begun the development of high-grade commercial properties, such as office buildings, retail space and serviced apartments, for sale and lease. We also provide property management services primarily for our projects.
Our Land Bank
Under the leadership of our Chairman and CEO, Mr. Zhong Sheng Jian, we began our property development business in Shanghai. At a time of weakness in the Shanghai real estate market due to macro-economic policies introduced in the mid-1990's, and after careful analysis of the Shanghai market and its future prospects, we decided to enter the Shanghai market and were able to capitalise on the opportunity to acquire a number of selected development sites at attractive prices. Similarly, we timed our entry into Nanjing, Tianjin, Chengdu, Suzhou, Zhuhai and Guiyang after prudent deliberation of our expansion and investment strategy, taking into account factors critical to our success, the macro-economic policies of the PRC government and the respective stage of economic development in each of these cities.
Critical to the success of any property developer is the availability of development land. Valued at approximately S$2.1 billion as at 31 December 2005 by CB Richard Ellis, our land bank encompasses over 2.88 million m2 of land in prime districts within the six key high-growth cities. Building on our current land bank, we target to boost this figure in the coming periods to ride on the economic growth in the PRC and the ensuing increase in demand for high-end residential properties.
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